TEAM OUTBOUND
CLIENT CASE STUDY
OUTBOUND - INTENT DRIVEN PROSPECTING
VIG INDUSTRIAL RELOCATION
VIG Industrial Relocation partners with manufacturing companies to manage all aspects of machinery movement.
Their key challenges include:
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Machinery isn’t always moved regularly in manufacturing, and it’s not possible to prompt companies to relocate equipment.
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Timing is critical for VIG, a focus on building strong relationships and maintaining consistent communication to be available when needed.
Our partnership has evolved over three years, as we have developed the strategy with VIG, from cold calling to a monthly cold email campaign with data-driven calls. Additionally, we’ve implemented warm email outreach to qualified key contacts to ensure consistent communication.
£2 million quoted in 2024
By consistently reaching out through various methods it resulted in over £2m in quotes in 2024 and 6 projects in the pipeline for 2025. VIG Industrial Relocation is a specialised service that presents unique marketing challenges, making our success all the more remarkable.
70% Click through rate
A key part of our role is to qualify companies and key contacts, then maintain engagement through warm email marketing. This approach consistently achieves a 55% open rate and a 70% click-through rate, well above the industry standard, highlighting the quality of the list we've built.
Driving traffic
Each campaign drives immediate traffic to our clients' websites, boosting awareness and providing valuable data to guide outbound calls. The traffic generated from our campaigns almost matched the volume from their SEO efforts. Another advantage of our campaigns.